Spicy is an online retail spice business offering a comprehensive selection of high quality bulk spices from around the world, with much of their product line coming from organic and Fair Trade sources. The Spicy brand serves the global “foodie” market, with a particular focus on the growing US millennial “foodie” demographic. Foodies appreciate authenticity, organic and “artisanal” products, and getting a good value in their retail experiences. They also expect ease-of-use and some degree of personalization in their online transactions. All of these factors guided our design decisions in developing the Spicy on-line experience.
To read the project more in-depth please view the project page over on my UX portfolio.
Role: UX Designer
Project Type: Graduation school class project
Project Span: 10 weeks
Project Spec: Develop an e-commerce website to interactive prototype stage.